01 · The challenge
Launch a hospitality destination without reducing it to conventional rooms-and-amenities imagery.
Case study · Film / Photography
Nocturne
ClientNocturne
Year2024
IndustryHospitality
RoleCreative Direction, Film Direction
A cinematic portrait of a hotel that only truly reveals itself after dark.
02 · Strategy
Treat the property as a protagonist and tell its story through fragments of an imagined night.
03 · Creative direction
Deep shadows, incidental gestures and a slow, precise camera build mystery without sacrificing warmth.
04 · The solution
Hero film, episodic social edits, photography and a visual playbook for seasonal storytelling.
05 · Results
The film became the brand’s highest-performing launch asset and drove a 32% rise in direct bookings.