01 · The challenge
Unify a wide product collection and make a local maker relevant to an international design audience.
Case study · Branding / Digital
Form / Function
ClientForma
Year2025
IndustryDesign
RoleBrand Strategy, Creative Direction
A flexible identity for a furniture brand built around honest utility and expressive form.
02 · Strategy
Position utility as a creative point of view, not a compromise, and let the object lead every communication.
03 · Creative direction
A rigorous grid bends around confident type, saturated fields and precise object photography.
04 · The solution
Strategy, identity, e-commerce direction, catalogues, showroom graphics and a living content system.
05 · Results
International distribution grew to seven markets and direct online sales increased 91% in six months.