01 · The challenge
Turn an invisible benefit — better air and calmer energy — into a brand people could feel before they entered the space.
Case study · Branding / Campaign
Atmos / New Air
ClientAtmos
Year2026
IndustryWellness
RoleCreative Direction, Art Direction
A sensory identity and launch campaign for a new kind of urban wellness space.
02 · Strategy
We reframed wellness as a daily atmospheric ritual, building the story around small shifts in light, breath and material.
03 · Creative direction
A restrained visual system pairs sculptural typography with tactile close-ups and lucid, architectural compositions.
04 · The solution
Identity, spatial art direction, launch film, still-life library and a modular campaign toolkit designed to move quietly but decisively.
05 · Results
A sold-out opening month, 68% organic social reach and a visual system now used across three new locations.